Children collecting water from a tank in a Northern Nigerian community
Youth-Led NGO · Northern Nigeria

About
Nudge Initiative

Youth-led innovation, from community to national level.

Photo: Nudge Initiative field team · Northern Nigeria
Who We Are

Nudge Initiative for Community Development was born from a simple frustration: the communities most in need are rarely the ones being designed for. We're a youth-led NGO that decided to stop waiting for someone else to fix that.

We work at the intersection of public health, civic technology, and advocacy — building interventions in WASH (Water, Sanitation & Hygiene) and education access, principally across Northern Nigeria.

Our model is rooted in partnership. We work alongside communities, local government, public health institutions, civil society, and media — because lasting change requires a coalition, not a single actor.

"We don't parachute in with solutions. We arrive with questions — and we earn the right to build together."

Community members collecting water at a WatAlive water point — Al-Mubarak Academy, Gombe
120+
Households reached
with clean water
Our Principles

Three beliefs that guide everything we do

Community-First
We go to where the problem is. Before any programme is designed, we listen — to residents, elders, women fetching water at dawn, parents paying school fees in instalments. The community is the brief.
01
Evidence-Led
We let evidence lead — not assumptions. We map data before we design solutions, and we keep measuring after implementation. Good intentions are not an outcome. Data is how we prove we're doing what we said.
02
Amplify & Advocate
We amplify voices that aren't being heard. Translating community-level realities into policy language is part of our mandate — every field finding becomes a brief that can reach a government desk.
03
Focus Areas

Where we put our energy

Children filling jerricans from a community water tank in Northern Nigeria

In Arawa B and Malam Kuri communities, water collection is children's work — hours lost each day, school days skipped, risks taken at unsafe sources. WatAlive started by mapping the problem: ward by ward, borehole by borehole. Then we got to work.

We identify broken and non-functional boreholes, restore water access, and build community-owned data systems that make sure the work outlasts our presence.

Arawa B Community Malam Kuri Community 120+ households 8,000+ litres/day
See the impact data
Students in a classroom in Northern Nigeria
Education Access · In Development

Education Access Platform

A missed school fee is often the thing that ends a child's education. Not a lack of ambition — a gap of a few thousand naira at the wrong moment. We're building a platform that closes that gap at scale.

We are currently mapping fee-related dropout rates across Northern Nigerian wards, building the evidence base that will power direct connections between students at risk and donors ready to help.

Needs assessment phase Policy research underway Launch: 2026
Follow our progress
Milestones

How we got here

2022
Nudge Initiative Founded
A group of young Nigerians frustrated by top-down development models formalise Nudge Initiative — with a mandate to let communities lead.
2023–2024
BEYA Policy Brief
Nigeria's first youth-focused blue economy policy brief reaches national stakeholders — marking our entry into federal policy circles.
Oct 2023
World Poverty Day Workshop
Over 60 young people across Gombe State attend our freelancing and economic empowerment workshop — and begin earning. One attendee later teaches three more families in her compound.
2024
WatAlive Launches
WatAlive begins in Arawa B and Malam Kuri communities. Boreholes mapped, restored, and monitored. 120+ households gain reliable access to clean water. 8,000+ litres flow daily.
2025–2026
Education Access & Scale
Needs-assessment underway for the Education Access platform. WatAlive expands to additional wards. National advocacy intensifies.
The People

The team behind the work

Young Nigerians who chose to do something about it — researchers, field coordinators, policy advocates, and builders.

Sulaiman Abubakar Salihu
Sulaiman Abubakar Salihu
Executive Director · Leadership & Strategy
Leads organisational direction, funder relationships, and policy advocacy at national level.
Hadiya Usman
Hadiya Usman
Head of Advocacy & Research
Leads evidence generation, policy translation, and advocacy strategy — turning field data into briefs that reach decision-makers.
Aisha Abdullahi
Aisha Abdullahi
Programme Officer
Manages programme delivery, community engagement, and field coordination across active interventions.
Muhammad Zubairu Ahmad
Muhammad Zubairu Ahmad
Administrator & Head of IT
Oversees organisational operations, technology infrastructure, and digital systems across all programmes.
Nasir Bello
Nasir Bello
Partnership & Mobilization Officer
Drives community engagement, stakeholder partnerships, and grassroots mobilization across programme sites.
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Supported by

Ford Foundation LEAP Africa MacArthur Foundation Nigeria Youth Futures Fund
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or fund our work?